Privacy Policy

Last updated: September 28, 2026

This Privacy Policy explains how New Concepts II, LLC (“New Concepts II,” “we,” “us”) collects, uses and shares information when you visit newconceptsii.com (the “Website”). It covers the Website only. How we protect your health information as a patient is described separately in our Notice of Privacy Practices, which we provide to patients as required by HIPAA.

Please do not send health information through this website

The Website is for general information about our practice. Please do not include symptoms, diagnoses, medications or other health details in emails or messages sent through the Website. To schedule an appointment or communicate about your care, please call us at (513) 712-8182 or use our secure patient portal.

Information we collect

Information you give us. If you call or email us, we receive whatever you choose to share, such as your name, phone number and email address.
Information collected automatically. When you visit the Website, our hosting provider and the services listed below may receive technical information such as your IP address, browser type, device type, pages viewed and the date and time of your visit.
Cookies. We use strictly necessary cookies to run the Website and remember your cookie choices. We use analytics cookies and load embedded maps only if you click “Accept” on our cookie banner. See our Cookie Policy for details.

Third-party services we use

Google Analytics (Google LLC) — measures how visitors use the Website (for example, which pages are viewed). Loads only after you consent. We do not use Google Analytics for advertising, and we do not use advertising or social-media tracking pixels.
Google Maps (Google LLC) — shows our office location. The embedded map loads only after you consent; otherwise you can open our location in Google Maps via a link.
Google Fonts (Google LLC) — provides the fonts used on the Website. Your browser may send your IP address to Google to retrieve them.
YouTube (Google LLC) — plays videos embedded on some pages. Videos load only after you consent.
Jotform — powers the appointment request form on our Contact page. Information you type into that form is sent to Jotform and then to our office.
Spruce Health — our secure patient communication and portal platform. When you click a link to Spruce, you leave our Website and Spruce’s own privacy policy applies.
OneTap accessibility widget — lets you adjust text size, contrast and other display settings. Your preferences are stored in your own browser.
Website hosting and security providers — keep the Website online and protect it from attacks; they process technical data such as IP addresses for that purpose.

How we use information

We use Website information to respond to your inquiries, operate and secure the Website, and understand in aggregate how the Website is used so we can improve it. We do not sell or rent your personal information, and we do not share it for targeted advertising.

Your choices

You can accept or reject non-essential cookies on your first visit and change your choice at any time using the “Manage Consent” link on the Website.
We honor Global Privacy Control (GPC) and Do Not Track browser signals as a rejection of non-essential cookies.
You can block or delete cookies in your browser settings.
You may ask us what information we hold about you from Website contacts, or ask us to correct or delete it, by contacting us below.

Data retention and security

We keep information only as long as needed for the purposes above or as required by law, and we use reasonable safeguards to protect it. No method of transmission over the internet is completely secure.